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Fresh Ego Kid


Over the last 13 years, Fresh Ego Kid has remained the brand of the community, consistently exerting its influence on both football culture and urban music across the UK and Europe.

Our goal has been, and will forever be, to influence the direction of UK streetwear and build on a passion for football culture and the culture of urban music.

What we did

  • Content Creation

  • Social Media Management/ strategy

  • Media Management (retail vendors)

FEK SS22 - LIFESTYLE EDITED 7_edited.jpg

MM10 Collection SS22

“This is all about love.”

Introducing the #MM10 collection dedicated to the memory of Marvin Morgan, the founder of the Fresh Ego Kid movement.

Marvin took his experience as a footballer, his passion for streetwear and his love of culture to create fashion which resonates. 

This tribute collection, inspired by Marvin’s reflections on the love-hate dynamics of the game features his words: "I love hate because I love me.”

fresh ego kid mm10

Bel Air Collection SS22

Inspired by the timeless 90s fashion scene, the Bel-Air collection brings a breath of FRESH air with vibrant hues representing the colour palette of our favourite pop-culture Prince.A premium collection featuring exclusive designs and emblazoned with the new Fresh Prince of Bel-Air logo, each look is fit for the cool and trendy.

Fresh Ego kid Hollingsworth And
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